Pay Per Click is the online bidding strategy to advertise a particular Brand on various platforms. Search Engine Platform like Google is basically used for getting higher reach on Search Engine by inorganic method. Here, advertisers pay for the ad campaigns by bidding on targeted keywords which are likely for gathering more audiences instantly on website. People pay to Google for displaying advertisements, video contents, product listings, their exclusive services and more on Search Engine Result Page. Google Ads provides solution for every small Businessman to grow on SERP by bidding for their Ad campaigns.