Email marketing remains one of the highest-ROI digital marketing channels, with an average return of ₹36 for every ₹1 spent. But if your newsletters are getting ignored, sent to spam, or suffering from abysmal open rates, it’s time to rethink your strategy.
May brings unique opportunities: summer vacations, Mother’s Day, IPL season, and increased online activity. Smart brands are already using this context to break through the inbox clutter. Here’s how you can do the same — with proven tips, personalization strategies, and real-world hacks.
1. Use Subject Lines That Spark Curiosity
The subject line is your first (and sometimes only) shot. In a flood of emails, boring subject lines like “May Newsletter” or “New Update” won’t get clicks. Instead, spark curiosity, urgency, or FOMO (Fear of Missing Out). Examples include:
- “Open before it’s gone…”
- “You won’t believe this summer offer”
- “A little something for you this Mother’s Day”
Keep it short, under 50 characters, and use emojis carefully. A/B test at least 2 subject lines to find the top performer.
2. Make It Seasonal and Timely
Relevance is key. People respond better when content fits what they’re currently experiencing. May in India is filled with possibilities:
- Offer gift guides and exclusive discounts for Mother’s Day
- Create IPL-themed campaigns or contests
- Share summer skincare, fashion, or travel tips
- Acknowledge school/college exams or results season with helpful content
Your emails shouldn’t just sell — they should speak the language of your audience’s current lifestyle.
3. Personalize Beyond First Names
Smart marketers in 2025 are using behavioral data to send ultra-relevant content:
- Location-based offers (e.g., “Beat the Delhi heat with this summer combo”)
- Cart abandonment emails (“Still thinking about that yellow kurta?”)
- Interest-based segmentation (show skincare tips only to beauty buyers)
Use tools like Mailchimp, Klaviyo, or Zoho Campaigns to track user activity and personalize based on behavior, not just data fields.
4. Optimize for Mobile First
Over 70% of emails are now opened on mobile devices, especially in India. If your email looks clunky or hard to read on phones, it’s going straight to trash.
- Use a single-column layout
- Keep your subject + preheader text short
- Use big buttons for easy tapping
- Ensure fast-loading images and compressed content
Test your email on different devices and screen sizes before you hit send.
5. Include ONE Clear Call-to-Action (CTA)
Don’t confuse your reader. Too many buttons or links lead to no action. Focus on a single, powerful CTA like:
- “Shop Now”
- “Claim My Summer Offer”
- “Download Free Guide”
- “Reserve Your Seat”
Use a contrasting color, larger font, and urgency-driven copy to drive clicks. Place the CTA early and once again toward the end.
Bonus Tip: Build Anticipation with Series Emails
Rather than sending one-off emails, try building a series — a 3-day drip for your May campaign. For example:
- Day 1: Teaser (“Something special is coming…”)
- Day 2: Offer drop
- Day 3: Last chance reminder
Series campaigns improve engagement and give your subscribers more opportunities to open and act.
Final Thoughts
If you’re still sending the same old newsletters, you’re leaving clicks and conversions on the table. May is the perfect month to revive your email strategy with fresh, timely, and engaging content.
Make it personal. Make it relevant. And most importantly — make it worth opening.
Need help creating high-converting email campaigns? From subject lines to design and automation, we craft newsletter strategies that actually perform. Let’s turn your email list into your biggest revenue channel.
